Choice designs complex product systems shaped by real human behaviour.
Rachel Mace
COO, Pyxelchain
"She has this habit of spotting a problem before anyone else even notices it. Choice is incredibly hands-on and always stayed two steps ahead of us."
Shiraaz Mo.
Snr Eng Director, Carry1st
"I loved working with Choice. She understands how things get built, which made my team's job so much smoother. The best thing about Choice is that she actually listens and acts proactively."
Kayode Adeyinka
CEO, Gigmile
"Choice didn't just design screens; she built the actual systems we needed to grow. It kept us from making expensive mistakes as we scaled."
Thomas subias
Head of Product, Releaf
"I loved working with Choice. She understands how things get built, which made my team's job so much smoother. The best thing about Choice is that she actually listens and acts proactively."
Rich Buchanan
Head of Engineering
"Choice has a great mix of 'big picture' thinking and a deep care for the user. It gave us the confidence to move fast without worrying if we were building the right thing."
Rachel Mace
COO, Pyxelchain
"She has this habit of spotting a problem before anyone else even notices it. Choice is incredibly hands-on and always stayed two steps ahead of us."
Shiraaz Mo.
Snr Eng Director, Carry1st
"I loved working with Choice. She understands how things get built, which made my team's job so much smoother. The best thing about Choice is that she actually listens and acts proactively."
Kayode Adeyinka
CEO, Gigmile
"Choice didn't just design screens; she built the actual systems we needed to grow. It kept us from making expensive mistakes as we scaled."
Thomas subias
Head of Product, Releaf
"I loved working with Choice. She understands how things get built, which made my team's job so much smoother. The best thing about Choice is that she actually listens and acts proactively."
Rich Buchanan
Head of Engineering
"Choice has a great mix of 'big picture' thinking and a deep care for the user. It gave us the confidence to move fast without worrying if we were building the right thing."
Rachel Mace
COO, Pyxelchain
"She has this habit of spotting a problem before anyone else even notices it. Choice is incredibly hands-on and always stayed two steps ahead of us."
Shiraaz Mo.
Snr Eng Director, Carry1st
"I loved working with Choice. She understands how things get built, which made my team's job so much smoother. The best thing about Choice is that she actually listens and acts proactively."
Kayode Adeyinka
CEO, Gigmile
"Choice didn't just design screens; she built the actual systems we needed to grow. It kept us from making expensive mistakes as we scaled."
Thomas subias
Head of Product, Releaf
"I loved working with Choice. She understands how things get built, which made my team's job so much smoother. The best thing about Choice is that she actually listens and acts proactively."
Rich Buchanan
Head of Engineering
"Choice has a great mix of 'big picture' thinking and a deep care for the user. It gave us the confidence to move fast without worrying if we were building the right thing."
About Me
I’m a Product Designer who enjoys working on complex systems; especially the kind where product, technology, and real human behaviour intersect. I’m drawn to problems where the stakes are high, constraints are real, and design decisions have a direct impact on trust, scale, and outcomes.
Over the past 7 years, I’ve worked across fintech, consumer products, mobility, commerce and blockchain infrastructure, designing experiences that support critical flows. These are systems that need to work reliably at scale, often in mobile-first environments and across diverse markets.
My role typically sits at the intersection of product, engineering, and business. I’ve owned end-to-end design for products from early discovery through launch and iteration, navigating trade-offs between user needs, technical constraints, and commercial goals. I care deeply about clarity; in flows, in systems, and in the decisions that shape them.
I don’t see design as just the screens we ship. Screens are the visible output, but the real work happens earlier: understanding the problem, asking better questions, and making intentional choices about what to build (and what not to). This mindset has helped me contribute to meaningful improvements in conversion, retention, operational efficiency, and product trust across high-traffic platforms.
Alongside hands-on product work, I’ve helped build and scale design systems, tokens, and shared components that support teams over time. I’m particularly interested in products that balance automation with human judgment; where thoughtful UX helps people understand complex workflows and make confident decisions.
Senior Product Designer
Carry1st | South Africa
Nov 2023 – Present
Senior Product Designer
Pyxis | Wyoming, US
Aug 2022 – Nov 2023
Senior UX Designer
Toptal | San Francisco, CA
Feb 2022 – Aug 2022
Senior Product Designer
Gigmile | Accra, Ghana.
Jan 2021 - Jan 2022
Product Designer
Kyshi | London, UK
Feb 2020 - Dec 2021
UI/UX Designer
Nimaroh | Austin Texas
Jun 2019 - Jan 2020
Senior Product Designer
Carry1st | South Africa
Nov 2023 – Present
Senior Product Designer
Pyxis | Wyoming, US
Aug 2022 – Nov 2023
Senior UX Designer
Toptal | San Francisco, CA
Feb 2022 – Aug 2022
Senior Product Designer
Gigmile | Accra, Ghana.
Jan 2021 - Jan 2022
Product Designer
Kyshi | London, UK
Feb 2020 - Dec 2021
UI/UX Designer
Nimaroh | Austin Texas
Jun 2019 - Jan 2020
Senior Product Designer
Carry1st | South Africa
Nov 2023 – Present
Senior Product Designer
Pyxis | Wyoming, US
Aug 2022 – Nov 2023
Senior UX Designer
Toptal | San Francisco, CA
Feb 2022 – Aug 2022
Senior Product Designer
Gigmile | Accra, Ghana.
Jan 2021 - Jan 2022
Product Designer
Kyshi | London, UK
Feb 2020 - Dec 2021
UI/UX Designer
Nimaroh | Austin Texas
Jun 2019 - Jan 2020
Beyond product work
Mentoring and community are important to me. I’ve mentored over 100+ designers and students breaking into tech, supporting them through portfolio reviews, career transitions, and early-stage growth. I enjoy teaching and sharing what I’ve learned, especially with people navigating their first steps into design or product roles.
Outside of work, I’m curious by nature. I enjoy cooking (even if I’m not very good at it 😅), diving into books, exploring new places especially Cafes 🥐 ☕️, and learning through experience. These moments of exploration and reflection often feed back into how I think about products, people, and systems.
