CHOICE
CHOICE
CHOICE
OMOTOSHO
OMOTOSHO
OMOTOSHO

Product Design and UX Strategy Expert. I've driven 4.4x growth, 58% conversion lift, and 45% drop-off reduction through end-to-end design of complex user-facing and internal systems
Still curious? Explore other impactful projects, early-stage builds, and experiments.
Browse other work
Still curious? Explore other impactful projects, early-stage builds, and experiments.
Browse other work
Still curious? Explore other impactful projects, early-stage builds, and experiments.
Browse other work

I design complex user-facing and internal systems that drive growth, conversion, and retention at scale
I care about how things; ideas, systems, people, and outcomes. I also mentor designers
I care about how things; ideas, systems, people, and outcomes. I also mentor designers

I care about how things; ideas, systems, people, and outcomes. I also mentor designers
I care about how things; ideas, systems, people, and outcomes. I also mentor designers


Always asking: The 5 whys
What problem are we solving? Who needs this? Why does it matter? What will change? How do we know it worked?

Always asking: The 5 whys
What problem are we solving? Who needs this? Why does it matter? What will change? How do we know it worked?
I care about how things; ideas, systems, people, and outcomes. I also mentor designers

"Choice didn't just design screens; she built the actual systems we needed to grow. It kept us from making messy, expensive mistakes as we scaled up."
Kayode Adeyinka
CEO, Gigmile

It’s rare to find a designer who cares this much about quality but is so easy to work with. Choice pushes for excellence without the ego; she keeps the energy light and the work top-tier.
Morakinyo Adejare
Lead Designer, Carry1st

"Choice didn't just design screens; she built the actual systems we needed to grow. It kept us from making messy, expensive mistakes as we scaled up."
Kayode Adeyinka
CEO, Gigmile

It’s rare to find a designer who cares this much about quality but is so easy to work with. Choice pushes for excellence without the ego; she keeps the energy light and the work top-tier.
Morakinyo Adejare
Lead Designer, Carry1st

"I loved working with Choice. She understands how things get built, which made my team's job so much smoother. The best thing about Choice is that she actually listens and acts proactively."
Shiraaz Mo.
Snr Eng Director, Carry1st

"I loved working with Choice. She understands how things get built, which made my team's job so much smoother. The best thing about Choice is that she actually listens and acts proactively."
Shiraaz Mo.
Snr Eng Director, Carry1st

"We had some really messy, complicated ideas. Choice managed to untangle them and turn them into something the whole team finally understood and could get behind."
Thomas Subias
Head of Product, Releaf

"Choice has a great mix of 'big picture' thinking and a deep care for the user. It gave us the confidence to move fast without worrying if we were building the right thing."
Rich Buchanan
Head of Engineering, Releaf

"She has this habit of spotting a problem before anyone else even notices it. Choice is incredibly hands-on and always stayed two steps ahead of us."
Rachel Mace
COO, Pyxelchain

"The attention to detail here is some of the best I've seen. Development was easy because her designs were so clear; she was always there to talk through the 'what-ifs' and weird edge cases with us."
David Adegoke
CEO Flutterbytes

"Choice pairs solid product thinking with a clear understanding of user needs, making it easier for us to execute quickly and confidently."
Rich Buchanan
Head of Engineering, Releaf

"Choice pairs solid product thinking with a clear understanding of user needs, making it easier for us to execute quickly and confidently."
Rich Buchanan
Head of Engineering, Releaf
I read design theory, but perspective comes from how things actually work.
Thinking in Systems

How To Create Products Customers Love

Articulating Design Decisions

The Design of Everyday Things

The Creative Act

Don't Make me Think

Principles of UX

Hooked

Genius Behind Apple

Measure What Matters

Thinking in Systems

How To Create Products Customers Love

Articulating Design Decisions

The Design of Everyday Things

The Creative Act

Don't Make me Think

Principles of UX

Hooked

Genius Behind Apple

Measure What Matters

I read design theory, but perspective comes from how things actually work.
I read design theory, but perspective comes from how things actually work.


How I'm using AI while design decisions and craft stay human.
How I use AI. Here's how I'm using AI to help me move faster while design decisions and craft stay human.
My curated thoughts, insights, and inspiration
My curated thoughts, insights, and inspiration

























