CHOICE

CHOICE

CHOICE

OMOTOSHO

OMOTOSHO

OMOTOSHO

Avatar image
|
|

Product Design and UX Strategy Expert. I've driven 4.4x growth, 58% conversion lift, and 45% drop-off reduction through end-to-end design of complex user-facing and internal systems

Featured works

Featured works

Still curious? Explore other impactful projects, early-stage builds, and experiments.

Browse other work

Still curious? Explore other impactful projects, early-stage builds, and experiments.

Browse other work

Still curious? Explore other impactful projects, early-stage builds, and experiments.

Browse other work

I design complex user-facing and internal systems that drive growth, conversion, and retention at scale

I care about how things; ideas, systems, people, and outcomes. I also mentor designers

I care about how things; ideas, systems, people, and outcomes. I also mentor designers

I care about how things; ideas, systems, people, and outcomes. I also mentor designers

I care about how things; ideas, systems, people, and outcomes. I also mentor designers

Always asking: The 5 whys

What problem are we solving? Who needs this? Why does it matter? What will change? How do we know it worked?

Always asking: The 5 whys

What problem are we solving? Who needs this? Why does it matter? What will change? How do we know it worked?

I care about how things; ideas, systems, people, and outcomes. I also mentor designers

"Choice didn't just design screens; she built the actual systems we needed to grow. It kept us from making messy, expensive mistakes as we scaled up."

Kayode Adeyinka

CEO, Gigmile

It’s rare to find a designer who cares this much about quality but is so easy to work with. Choice pushes for excellence without the ego; she keeps the energy light and the work top-tier.

Morakinyo Adejare

Lead Designer, Carry1st

"Choice didn't just design screens; she built the actual systems we needed to grow. It kept us from making messy, expensive mistakes as we scaled up."

Kayode Adeyinka

CEO, Gigmile

It’s rare to find a designer who cares this much about quality but is so easy to work with. Choice pushes for excellence without the ego; she keeps the energy light and the work top-tier.

Morakinyo Adejare

Lead Designer, Carry1st

"I loved working with Choice. She understands how things get built, which made my team's job so much smoother. The best thing about Choice is that she actually listens and acts proactively."

Shiraaz Mo.

Snr Eng Director, Carry1st

"I loved working with Choice. She understands how things get built, which made my team's job so much smoother. The best thing about Choice is that she actually listens and acts proactively."

Shiraaz Mo.

Snr Eng Director, Carry1st

"We had some really messy, complicated ideas. Choice managed to untangle them and turn them into something the whole team finally understood and could get behind."

Thomas Subias

Head of Product, Releaf

"Choice has a great mix of 'big picture' thinking and a deep care for the user. It gave us the confidence to move fast without worrying if we were building the right thing."

Rich Buchanan

Head of Engineering, Releaf

"She has this habit of spotting a problem before anyone else even notices it. Choice is incredibly hands-on and always stayed two steps ahead of us."

Rachel Mace

COO, Pyxelchain

"The attention to detail here is some of the best I've seen. Development was easy because her designs were so clear; she was always there to talk through the 'what-ifs' and weird edge cases with us."

David Adegoke

CEO Flutterbytes

"Choice pairs solid product thinking with a clear understanding of user needs, making it easier for us to execute quickly and confidently."

Rich Buchanan

Head of Engineering, Releaf

"Choice pairs solid product thinking with a clear understanding of user needs, making it easier for us to execute quickly and confidently."

Rich Buchanan

Head of Engineering, Releaf

I read design theory, but perspective comes from how things actually work.

Thinking in Systems

Grid Systems Cover

How To Create Products Customers Love

Kinfolk Entrepreneur Cover

Articulating Design Decisions

Grid Systems Cover

The Design of Everyday Things

Grid Systems Cover

The Creative Act

The Creative Act Cover

Don't Make me Think

Grid Systems Cover

Principles of UX

Principles of UX Cover

Hooked

App Icon Book Cover

Genius Behind Apple

Jony Ive Cover

Measure What Matters

Grid Systems Cover

Thinking in Systems

Grid Systems Cover

How To Create Products Customers Love

Kinfolk Entrepreneur Cover

Articulating Design Decisions

Grid Systems Cover

The Design of Everyday Things

Grid Systems Cover

The Creative Act

The Creative Act Cover

Don't Make me Think

Grid Systems Cover

Principles of UX

Principles of UX Cover

Hooked

App Icon Book Cover

Genius Behind Apple

Jony Ive Cover

Measure What Matters

Grid Systems Cover

I read design theory, but perspective comes from how things actually work.

I read design theory, but perspective comes from how things actually work.

How I'm using AI while design decisions and craft stay human.

How I use AI. Here's how I'm using AI to help me move faster while design decisions and craft stay human.

Background

©2025

You made it! Thanks! Don't forget; good design is felt, not just seen.

Choice O.

Background

©2025

You made it! Thanks! Don't forget; good design is felt, not just seen.

Choice O.

Background

©2025

You made it! Thanks! Don't forget; good design is felt, not just seen.

Choice O.